Polaris Smart Grid Online News: In the past few years, the country has increased its investment in power construction, activating the transformer market. However, at the same time, a large number of companies have entered the transformer industry, causing the industry's production capacity to expand rapidly, and some disadvantages have gradually emerged.

Transformer industry outlook in 2013: The country has increased its investment in power construction, activating the transformer market. However, at the same time, a large number of companies have entered the transformer industry, causing the industry's production capacity to expand rapidly, and some disadvantages have gradually emerged.

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In the past few years, the country has increased its investment in power construction, activating the transformer market. However, at the same time, a large number of companies have entered the transformer industry, causing the industry's production capacity to expand rapidly, and some disadvantages have gradually emerged. According to a research report by Zhongyan Puhua, a professional industry research organization, in recent years, my country's transformer companies have been operating in a low-efficiency environment, and the phenomenon of overcapacity is particularly serious. my country's annual demand for transformers is about 1.5 billion kilovolt-amperes, while the transformer industry's production capacity is about 3 billion kilovolt-amperes. Since 2009, the speed of national power construction has slowed down, and the domestic demand for transformers has decreased. In particular, power grid companies have adopted centralized bidding to purchase transformers. Low-price bids have led to unprecedentedly fierce competition among companies, and even transformer companies have sacrificed product quality for malicious competition, resulting in a chaotic market order. Coincidentally, similar to many industries, the chaotic market order also reflects the current situation of industry fragmentation from a certain level. According to Zhang Lingyu, the person in charge of the EU-China Energy-saving Transformer Promotion Project, there are currently 1,705 distribution transformer manufacturing companies in China, of which 95.5% are small and medium-sized enterprises with annual turnover of less than 300 million yuan, and there are only 76 large companies with annual turnover of more than 300 million yuan, of which there are only 10 leading companies with annual turnover of more than 1.5 billion yuan.

"Overcapacity, many quality risks, and industry fragmentation" have become an industry dilemma that the entire transformer industry cannot ignore. How to break the dilemma has always been a topic of common thinking among industry insiders, and the national energy conservation and emission reduction policy may provide an outlet for the transformer industry in a difficult period. On August 21, 2012, the State Council issued the detailed draft of the "12th Five-Year Plan for Energy Conservation and Emission Reduction", which clarified the specific goals and investment plans for energy conservation and emission reduction during the "12th Five-Year Plan" period, and required the reduction of power transformer losses during the "12th Five-Year Plan" period, including a 10%~13% reduction in no-load losses and a 17%~19% reduction in load losses. This undoubtedly provides policy support for the promotion of energy-saving transformers. At the same time, the revision of GB20052 completed in October 2012 is closely following the pace of national energy conservation policies.

Therefore, the relevant institutions have made the following seven analyses on the status of the transformer industry in 2013:

1) Transformer industry life cycle. By analyzing the market growth rate, demand growth rate, product variety, number of competitors, entry barriers and exit barriers, technological changes, and user purchasing behavior of the transformer industry, the development stage of the industry is judged;

2) Transformer industry market supply and demand balance. By analyzing the supply, demand, and import and export conditions of the transformer industry, the supply and demand balance of the industry is judged in order to grasp the degree of market saturation in the industry;

3) Transformer industry competition pattern. By analyzing the bargaining power of suppliers, buyers, potential competitors, substitutes, and current competitive power of competitors in the transformer industry, the five forces that determine the profit level of the industry are grasped;

4) Transformer industry economic operation. Mainly for data analysis, including the number of competing enterprises in the transformer industry, the number of employees, total industrial output value, sales output value, export value, finished products, sales revenue, total profit, assets, liabilities, industry growth ability, profitability, debt repayment ability, and operating ability.

5) Main market competitors in the transformer industry. Including analysis of the company's products, business status (BCG), financial status, competitive strategy, market share, competitiveness (SWOT analysis), etc.

6) Investment and financing and M&A analysis. Including investment and financing project analysis, M&A analysis, investment area, investment return, investment structure, etc.

7) Marketing of the transformer industry. Including marketing concepts, marketing models, marketing strategies, channel structures, product strategies, etc.

The transformer industry status analysis report aims to grasp the current situation of the transformer industry and provide information support for the future development trend of the transformer industry by analyzing the current development characteristics, development stage, supply and demand balance, competitive landscape, economic operation, major competing enterprises, investment and financing status, etc. of the transformer industry.

At the same time, according to data disclosed by the State Grid, as of the end of 2011, the total number of distribution transformers in operation was about 13.5 million, of which 2.94 million were energy-saving distribution transformers of type S11 and above, accounting for 21.8% of the total. It can be seen that in the next few years, 78.2% of the transformers of the State Grid will need to be replaced with type S11 or higher. Moreover, "eliminating high-energy-consuming transformers" is no longer a "good-looking but not practical" advisory clause. According to Zhao Yuejin, my country's energy efficiency standards are mandatory standards, and high-energy-consuming products that need to be eliminated will be listed in the "High-energy-consuming Product Elimination Catalog", providing guidance and basis for the specific implementation of the clause.

Therefore, with the continuous advancement of the power grid transformation project, the market of the transformer industry will further expand, and the speed of popularization and application of products such as energy-saving transformers will accelerate.